(collaboration with branding consultant)

Typology Commercial/ F&B
Location Singapore
Year 2016
Status Proposal
Size 150 sqm

The design of this steakhouse is inspired from the hunting lodges of the Wild West; and we wanted to create a unique dining experience where diners get to imagine dining in the middle of a jungle.

To promote family-friendliness, two main characters were created in the Rump universe — resulting in an ambiance that is fun, edgy and witty; and adding an unforgettable sense of intrigue and comic relief in the mindspace of our diners.